Fuzzy Front End

Design Research: Methods and Perspectives
    Idea Cloud
    Advanced Development Cycle
    A Viable Concept
    Stage Gate Process

Diverge & Converge

Design Research: Methods and Perspectives
    Diverge:
    Discovery & Observations
    Forcast POV
    Identify Opportunities
    Converge:
    Prioritize opportunities
    Model the benefits
    Generate Concepts
    Create Models
    Refine Concepts
    Build Prototypes

IDEO

ideo.com/about/methods/
    Observation
    User observations are the starting point for every design program. While Human Factors specialists lead the effort, all IDEO designers are seasoned observers of people and how they interact with the world. We engage end users throughout the design process to evaluate the desirability of new ideas and possible solutions.
    Brainstorm
    The best way to get a good idea is to get a lot of ideas." -Linus Pauling. Brainstorming at IDEO is part art, part science. The rules are stenciled on the walls: "Be Visual. Defer judgment. Encourage Wild Ideas. Build on the Ideas of Others. Go for Quantity. One Conversation at a Time. Stay Focused on the Topic." Brainstorming is not just a good idea but an inexhaustible source of inspiration and fresh thinking.
    Prototyping
    Prototyping is the language of innovation and a way of life at IDEO. Prototyping is problem-solving in three dimensions. You can prototype just about anything - a new product or service, a website or a new space. Ranging from simple proof-of-concept models to looks-like/works-like prototypes that are practically finished products, prototyping lets you fail early to succeed sooner.
    Implementation
    Implementation completes the cycle of ideation to drive the concept to its final form. All the possibilities have been evaluated, the prototypes validated and refined, and what's left is to do it. The project team performs detailed design and engineering, chooses manufacturing partners if necessary, and works with the client to perform a timely and successful launch.

HUGE inc.

hugeinc.com/process/
    Discover
    First, we listen to you. Successful engagements always involve clear communication and a deep understanding of the client's business situation. Then we study your customers, paying special attention not only to what they say, but what they do and where they click. All HUGE designers are passionate observers of how real-life users interact with products and websites.
    Plan
    Most likely your project has many important business goals, with various levels of priority and difficulty. HUGE has been the central planning and product definition hub for some of the largest and most complex projects online. We'll carefully study your technical and content constraints, and help you rank everything into an actionable roadmap that can drive the design process.
    Invent
    In this phase, solutions come into view. In essence, we take our detailed understanding of your customers and start solving their problems in a way that leverages the strengths of your business. We continue to discover fresh solutions as we define the conceptual design. The best answers are not always what we expected them to be.
    Define
    Today, most websites resemble complex software products, and require painstaking definition before any development can realistically begin. We sometimes like to say "if the specifications aren't clear, the design doesn't exist."
    Build
    Depending on the client's level of technical expertise and resources, our involvement in development can be minimal or comprehensive. In all cases, HUGE delivers famously detailed and clear designs and specifications, and provides ongoing support for development. HUGE's technical capabilities include client- and server-side development, e-commerce, content management systems, and CRM.
    Deploy
    We make sure that designs are ready before they launch. All user testing, quality assurance, and reviews are conducted within HUGE's testing environment, a site to which clients have access. When all development is complete, we work the client's internal IT department to deploy and launch the site at a live production environment.
    Manage & Grow
    It's not always possible, or smart, to do everything at once. We work with you to make changes that have the most effect first, and provide for how a solution may grow in the future. We also guide that growth, by continuously evaluating the effectiveness of designs and building on their successes, increasing your ROI.

Design Teacher

York/Sheridan Design
    Research
    Analysis
    Synthesis
    Ideation
    Implementation
    Verification
    design.yorku.ca

Spellman

Spellman High Voltage:About
    Decipher
    Gaining a complete understanding of our customers unique high voltage requirements. Developing a good technical rapport with our customers is the essential first step in our design process. Doing this is crucial in obtaining a clear common definition of the requirements a new power supply must meet.
    Analyze
    The defined requirements and specifications for the project are reviewed
    Assign
    An appropriate multi-disciplinary project team is assembled. Each project is headed by a designated Project Engineer, the cohesive force that orchestrates the numerous project tasks and matches them to the unique skills of the team. Engineering team members may include: electrical engineers, mechanical engineers, mechanical designers, printed circuit board designers, digital design engineers, software engineers, electrical technicians, test engineers and engineering planners. Additional team members from outside the engineering group may include: quality engineers, industrial engineers, test department managers, production managers, purchasing, production planning and material managers, and members of the sales and marketing staff.
    Investigate
    Spellman draws upon its vast high voltage design and packaging experience at the start of each new program. A senior level multi-disciplinary team reviews possible new design approaches from all aspects to assure compliance to requisite mechanical and electrical specifications.
    Acquire
    Once a design approach is chosen, the next step in the Spellman design process is obtaining hardware and software validation to support the selected design.
    Implement
    Electrical interface, control, inverter and output section designs are modeled on software workstation simulations that benchmarking their performance under a gamut of adverse operating conditions to probe the limits of operational design margins. Mechanical design aspects are analyzed utilizing 3D modeling software to assure durability along with ease of fabrication and assembly. CAD based finite element analysis and thermal modeling software is used to identify the mechanical limits and inherent margins of a new design. Limited run hardware is fabricated to "hard validate" the mechanical and electrical specifications of the design. Compliance to each and every specification line item is verified; assuring the design meets all performance requirements.
    Review
    After these initial design checkouts are completed, the potential new product is then subjected to our Engineering Design Review Board. This board is comprised of original team members, the VP of Engineering, select senior staff design engineers, applicable engineering departmental managers, along with members of our Production and Quality departments. An exhaustive review of all aspects of the new design is conducted. Details pertaining to the electrical and mechanical design integrity; the selection of materials, components, their deratings and margins along with design layout and isolation schemes are carefully scrutinized by the members of this board. Any and all issues found in this design review are fed back to the team members to be addressed and incorporated.
    Assess
    An independent assessment is done on each new design to assure that Spellman's proprietary design guidelines have been adhered to. Taking all these steps assures the cumulative knowledge of Spellman's engineering resources is inherent in each and every power supply we make.
    Test
    The next phase of testing assures a robust and reliable product. Once a new design comes to life in the form of real hardware, Spellman's Component Reliability and Test Engineering group works closely with the project team to put it through its paces using an environmental stress screening chamber utilizing HALT and HASS protocols. This specialized test equipment allows Spellman engineers to environmentally stress a unit to find the limits of its design. Using programmable multi-axis vibration, heat and cold extremes an operational supply is stressed to find the weak points of the design. Analyzing, understanding and addressing these issues found results in a more robust and durable supply for our customers. The next step in our testing process is a soak in our humidity chamber. Since insulation criteria are so important in a high voltage design, all aspects of environmental operation must be tested and validated. Spellman's humidity chamber testing assures our power supplies function as advertised throughout the range environmental specifications.
    Finalize
    Lastly, new designs have hardware allocated and built to run in our long term and lifetime burn in fixtures. Units are setup up to run 24 hours a day, 7 days a week under a variety of operating conditions. These units will be monitored and systematic audits and performance tests will be run to assure compliance to all operational specifications.

Andrill Science

Andrill | Science Process
    Observe
    Scientists around the world begin by simply looking at the world around them and watching. Scientists are interested in cause and effect. Why are there rainbows after a storm? Why is it windy outside? Where does water go when it rains? By observing the world, we ask more and more questions about how things work, and why things happen the way they do. As scientists, we can attempt to find some new understandings of the patterns of our world. Science is not an attempt to provide hard, absolute facts. It is an ambitious attempt to understand things better, and to use our understandings to benefit our environment.
    Question
    As you observe the world around you, what questions do you have? Ask a question that you are interested in. Ask specific questions. Choose a question that can be answered experimentally with measurable results. The question What is chlorosis? can be answered by reading about chlorosis (loss of green color in plants) in a science book. It cannot be answered by experimenting or observing something that is yet unknown. Limit your question. The question What effect does light have on the production of pigment in plants? is not specific enough. What kind of light? What specific pigment? The question What effect does duration of sunlight have on chlorosis? is specific and has a measurable result.
    Hypothesize
    After scientists ask a question, they begin to put together hypotheses, or theories. These are educated guesses about what the answer to the question might be. A good hypothesis is based off of research that has already been performed by other scientists interested in similar questions. It is a highly probably, well-tested explanation, usually encompassing a large collection of observations. To make your hypothesis, start with a statement that begins with "I think that... because..." Use information that you have collected in your observations.
    Find Ways to Answer Your Question
    Learn more about the subject of your question. Become the expert. The ANDRILL team has to face many challenges when finding ways to answer their questions. Antarctica is a large continent covered in ice. So when they decided that Antarctica was the best place to find answers to their questions, they had to research the best place to drill in Antarctica, and how to get through ice shelves and water, drill through the sediment, and bring up the core. To find the best location to drill, the ANDRILL team conducted seismic surveys in the fall-winter of 2005 (spring-summer in Southern Hemisphere, including Antarctica).
    Proposal
    To conduct research, scientists need to gain support for their ideas. Large projects like ANDRILL require large amounts of money for travel, salary, equipment, and lodging. Antarctica presents many unique challenges that can be quite expensive to overcome. To address these challenges, scientists need to convince science organizations like the National Science Foundation to support their research. This also allows other scientists to hear about the research project and become involved. This way, many different people from different backgrounds can provide unique insights to the research project.
    Conduct Your Research
    After you have observed, asked a question, hypothesized, found a way to answer your question, and proposed your research to those that can help you, it’s finally time to conduct your research! This research can consist of an experiment. Experiments are meant to rule out certain hypotheses and provide evidence in support of others. Science research can also consist of large amounts of data collection, like ANDRILL. ANDRILL is collecting meters of core from Antarctica. Scientists will use this large collection of data to work with scientific modelers. These modelers will enter the ANDRILL data into their computer models and will be able to predict future global climate patterns.
    Integrate and Synthesis
    Scientists take the information they have gathered and use it to better understand the cause and effect relationships in the world around us. Scientific research is constantly changing and offering new ways of understanding these relationships.

Entro

Entro Communications - Process
    Review Client's Needs
    Develop Strategies and Schedules
    Conceptual Design
    Technical Specifications
    Tender
    Project Management
    Manufacture & Installation

Anthropology

Department of Anthropology at Western
    Observe
    Collect Data
    Reflect
    Research the context
    Application

THE MOVEMENT

thmvmnt.com
    Research
    Envision
    Plan
    Invent
    Develop
    Refine
    Complete

Embodied Interaction

AIGA archive
    Observe
    IDEA vs ERROR (motivation)
    Invent
    METAPHOR vs SCENARIO (meaning)
    Analyze
    MODEL vs TASK (nodes)
    Present
    DISPLAY vs CONTROL (mappings)

Four Approaches

Designing for Interaction
    Genius Design
    Users as a source of validation, Designer as a source of inspiration.
    Systems Design
    Focus on the components of the system. User sets goals of system, designer makes sure parts of system are in place.
    Activity-Centered
    Focus on tasks and activities to be accomplished. User performs activities, Designer creates tools for actions.
    User-Centered
    Focus on User needs. Users guide design, Designer translates user needs and goals.

Sketch to Prototype

Sketching User Experience
    Sketch
    Evocative
    Suggest
    Explore
    Question
    Propose
    Provoke
    Tentative
    Noncommittal
    Prototype
    Didactic
    Describe
    Refine
    Answer
    Test
    Resolve
    Specific
    Depiction

Interaction Design

Designing for Interaction
    Identitfy Needs & Establish Requirement
    Develop alternative designs
    Build interactive versions for assessment
    Evaluate throughout based on experience offered.

The Strategy Paradox

The Strategy Paradox
Anticipate: build future state scenarios that suggest alternative ways future events could unfold and their consequences to the company.
Formulate: create optimal strategies for each scenario
Accumulate: assess what strategic real options are available and invest in them
4. Operate: manage that portfolio of options (add, cut bait, exercise, commit operating divisions)